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Keeping the Promises you Make
by Jeff Hayzlett, CMO


This free PDF download from the recently released book, Goals for Successful Marketing Executives: Leading CMOs on Knowing Your Customer, Creating a Vision, and Establishing and Setting Companywide Goals, published by Aspatore Books, explores the 3 golden rules of being a marketing executive - listen, learn and lead.
2007 News
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2007
December 18 Med-Health Pharma LLC Protects Patients from Counterfeit Drugs with the KODAK TRACELESS System
December 13 Kodak Honors Mystery Novelist, Engineer as Print Ambassador
December 12 Kodak Hires John Anderson as Flexo Product Manager
December 10 Industry Leading Three JDF Certifications Demonstrate Kodak’s Commitment to Open Solutions That Help Create a Unified Workflow
December 7 It’s All About Color for Kodak Executives at 2007 PIA/GATF Color Management Conference
December 3 Craftline Printing Gets Full Color Variable Data Capability with KODAK NEXPRESS S3000 Digital Production Color Press
November 29 KODAK Digital Archive Services Preserves 75 Years of Pittsburgh Steelers History
November 26 Apollo Press Streamlines Print Production with KODAK PRINERGY Workflow System and KODAK INSITE Prepress Portal System
November 20 Danka Adds Kodak’s Complete Line of Document Scanners to its Portfolio, Provides Customers with End-to-End Document Management Solutions
November 19 Range Printing Opens Doors to New Business with Digital Printing, Web to Print and VDP Solutions from Kodak
November 15 Kodak’s One Magazine and Printambassador.com Earn Top Awards from the League of American Communications Professionals
November 13 Kodak’s Vic Stalam to Present Overview of the Label Converting Market at L&NW Label Symposium
November 13 Kodak, Pearson Agree to Develop New Document Scanner for Optical Mark Recognition and Image Scanning
November 12 Gator Media Group, LLC, Marks Third Anniversary by Expanding its Capabilities with a KODAK NEXPRESS 2500 and KODAK NEXGLOSSER
November 8 BtoB Magazine Names Kodak’s Jeffrey Hayzlett as a 2007 Best Business to Business Marketer
November 7 Kodak Highlights Solutions, Shares Expertise at Graphics Canada
November 6 Seven Newspaper Printers in United States and Canada Buy KODAK Digital CTP Technology to Upgrade Quality and Increase Output
November 6 Kodak Opens World’s Newest Printing Plate Manufacturing Facility in Xiamen, China
November 5 Kodak Sponsors “Knock It Off!” Conference, Informing Apparel and Footwear Industries on Anticounterfeiting Strategies
November 5 Kodak Presents on Anti Counterfeiting at Graphics Canada
November 5 Kodak Names Steve Fletcher to Lead Electrophotographic Printing Solutions Business
November 2 Kodak Discusses Technologies Driving Growth of Inkjet Printing Applications at 15th Annual European Inkjet Conference
November 2 Kodak Provides Proofing Pointers at 2nd Print Buyers Conference
October 25 Kodak Produces Book of Historic Photos on Native American Life
October 22 WMSG Adds Six NEXPRESS 2500 Presses to Meet High Volume, High Quality Needs of VDP Direct Marketing Programs
October 17 Kodak Exceeds Milestone for Desktop Scanner Channel Growth
October 17 KODAK Desktop and Production Scanners Named Editor’s Choice by "Better Buys for Business"
October 17 Kodak Names DeRose US&C Director of Sales, Newspaper and Packaging
October 17 Kodak Names DeRose US&C Director of Sales, Newspaper and Packaging
October 11 Kodak Experts Offer Secrets to Enhancing Customer Communications at 2007 Direct Marketing Association Conference and Exhibition
October 8 Kodak’s Document Imaging Business Hires New Director of Marketing for U.S. and Canada
October 8 Kodak and NSi Webcast Series Addresses Document Management Concerns
October 8 Kodak’s Newspaper 2.0 Solutions Add Robust Capabilities to Extend Newspaper Communications Strengths for Readers and Advertisers
October 8 KODAK and MAN Roland Combination Gives Newspapers Powerful Variable Data Tool for Late Breaking Content, Promotions and Contests
October 8 Pennsylvania College of Technology Boosts Quality in Output and Education with New KODAK Digital Printing Systems
October 4 Kodak Discusses Fast and Cost Effective Records Management at ARMA 2007
September 20 Kodak’s Print On-Demand Solutions (PODS) Group and MindFireInc To Bring The Power Of Multi-Channel Campaigns To KODAK DARWIN Authoring Tool
September 19 Kodak Makes IGAEA Graphic Communications Week Poster
September 11 New Models for KODAK VERSAMARK V-Series Printing Systems Expand Opportunities for High Volume Monochrome and Color Applications
September 11 Kodak’s Kevin Joyce Named to NAPL Soderstrom Society
September 10 Kodak Earns Two Must See ‘em and Six Worth-a-Look Recognitions at Graph Expo
September 10 Isilon and Kodak Form OEM Agreement, Enabling New Business Breakthroughs in Commercial Printing
September 10 Chicago Tribune Launch of Triblocal Using KODAK Microzone Publishing Solution Successful in Reaching Readers and Advertisers
September 10 Kodak and Pitman Announce Reseller Agreement for KODAK NEXPRESS Presses and DIGIMASTER Systems in United States and Canada
September 10 KODAK VERSAMARK Printing Systems Achieve Major Milestone:
September 9 KODAK Cutting and Creasing Tables Help Packaging Customers Create Accurate Mockups and Comps More Quickly and Efficiently
September 9 KODAK DARWIN VI Authoring Tool Now Available for ADOBE INDESIGN CS3 Software and Cross Media Campaigns
September 9 New Information Kit from Kodak’s Graphic Communications Group US&C Region Helps Printers Begin their Journey to Sustainability
September 9 Kodak, Pantone Create PANTONE MATCHING SYSTEM® Color Reference Book for Digital Print
September 9 KODAK MATCHPRINT Inkjet Proofing Solution Expands Applications and Capabilities for Creating Accurate, Consistent Color Proofs
September 9 Kodak and Ricoh Announce Reseller Agreement for KODAK NEXPRESS Systems in the United States
September 9 Kodak Features Business Building Ideas and Solutions at Graph Expo
September 7 KODAK Smart Review System Brings Proofing and Collaboration Tools to Third Party Solutions
September 7 Latest Edition of Kodak’s Customer Publication, One Magazine, Rolls Out at Graph Expo
September 6 KODAK Thermal Solution Continues to Dominate as 13 Newspaper Printers Acquire 19 KODAK Thermal CTP Devices and 3 KODAK VERSAMARK Systems
? Kodak Collects “Great Moments in Print” at www.PrintAmbassador.com
September 6 Latest Version of KODAK PREPS Software Further Enhances Productivity, Adds Job Ganging Tool for Increased Press Sheet Utilization
September 5 Kodak and IGAEA Print Poster at Graph Expo Celebrating 2008 Graphic Communications Week
September 5 Kodak Executives Discuss Controlling Color from Design to Press and Reveal the Secrets Behind Digital Plates at TLMI Technical Conference
September 4 KODAK NEXPRESS Offers Inline Digital Texturizing Capabilities, Provides Printers and Photos Labs with Competitive Differentiation in Growing Photo Services Market
August 30 Kodak, EMTEX Simplify Creation of High Quality, Powerful TransPromo and Direct Mail Applications
August 27 Kodak’s Hayzlett Included in Keynote Panel on Advances in Print Technology at TransPromo Summit
August 23 Lee Enterprises Purchases 31 KODAK TRENDSETTER NEWS Platesetters and KODAK Workflow Systems in Major Modernization
August 13 Kodak Promotes Power of Variable Data Printing in Educational DVD for Marketers
August 13 Kodak Expands KODAK NEXPRESS Digital Color Platform with KODAK NEXPRESS S3000 Digital Production Press, Adds Photo Services Solutions
August 13 KODAK MARKETMOVER Services Add New Business Building Tools
August 13 LaVigne Relaunches Business with KODAK EMS Business Software
August 13 Kodak Helps Package Printers Improve Speed and Quality with New Digital Flexographic System
August 13 Kodak Marks 40th Anniversary of its Transformational Technology for High Speed Continuous Inkjet Printing
August 13 KODAK Automatic Pallet Loader for the KODAK MAGNUS VLF Platesetter Increases Automation and Manufacturing Efficiency
August 13 Kodak to Showcase New Products, Solutions and Opportunities for Customers at Graph Expo
August 9 Eight Newspaper Printers Purchase 10 KODAK Thermal CTP Devices, Digital Plates, Workflow, Screening and Imposition Software
August 3 New KODAK INSITE Creative Workflow System Version 3.0 Streamlines Content Creation, Simplifies Approvals
August 1 SPICERS and Coast Paper to Sell KODAK NEXPRESS Presses
July 31 KODAK TRACELESS System for Anticounterfeiting Captures 2007 PIA/GATF InterTech™ Technology Award
July 30 KODAK Service and Support Named a Stevie Finalist for Outstanding Worldwide Customer Service
July 24 Kodak Launches Website to Promote Value and Power of Print
July 23 California Printer Removes Chemistry from its Prepress Department with KODAK THERMAL DIRECT Non Process Plates
July 20 Kodak Excels with Full Portfolio of Proofing Solutions at 5th Annual IPA Color Proofing RoundUP
July 17 Kodak Shares Strategies for Growing New Business Leads at 2007 Marketing Focus/Direct Focus Conference
July 16 Ohio Printer Enters Digital Color Print Market with KODAK NEXPRESS 2100 Plus Press
July 13 KODAK INSITE Prepress Portal System Version 5.0 Adds Features to Improve Efficiency Throughout the Prepress Process
July 12 KODAK DIGIMASTER EX Series and NEXPRESS M700 Color Press Earn Editor’s Choice Award from Better Buys for Business
July 9 Arti Grafiche Editoriali Gains Competitive Edge in Book Production with High Speed Inkjet Printing System from Kodak
July 3 Kodak Customer Datachrome Inc. Earns Grand Gutenberg Award for Second Straight Year
July 2 New Digital Tracks, Expanded Information Sessions among Highlights of Recent Graphic Users Association for Users of KODAK Solutions
June 27 Kodak Names W.B. Mason as Reseller of KODAK Document Imaging Scanners
June 25 Rochester Printer Advances Quality Using KODAK NEXPRESS Digital Production Color Press Technology
June 19 KODAK i1400 Series Scanners Offer Maximum Speed and Latest Image Processing Technologies for Desktop Applications
June 19 CMO of Kodak’s Graphic Communications Group Earns Lifetime Achievement Award from Frost & Sullivan
June 18 San Diego Printer Selects KODAK All-in-One Package as Entry Into CTP Market
June 14 Kodak, Pearson Assessments Explore Joint Development of Image Capture Products for Emerging Data Market
June 11 FormStore Expands Business Model with KODAK Solutions
June 7 KODAK VERSAMARK VX5000e System with Enhanced Resolution Now Available to Deliver High Quality, Full Color Custom Communications
June 6 Package Printers Drive Adoption of KODAK Digital Prepress Solutions with Quest to Boost Efficiency, Improve Color Capability
June 5 Kodak Crowns Decade of Innovation with Landmark Sale of 10,000th CTP Device
June 1 Kodak Helps Napa Valley Wineries Fight Wine Fraud
May 30 KODAK Security Solutions Create a Virtual Fortress to Fend Off Counterfeiters
May 30 KODAK INSITE Brand Extends to Entire Integrated Family of Internet Portal Solutions
May 29 Cottonwood Printing Aims to be Greenest Printer in New Mexico; Chooses KODAK THERMAL DIRECT Non Process Plates, CTP and Workflow
May 23 Certifications Verify to Printers that KODAK Solutions Deliver Accurate, Consistent Color Proofs Across a Range of Specifications
May 22 Two KODAK Scanners Are American Business Award Finalists
May 22 Donation of KODAK Digital Printing and Workflow Solutions Serves Educational Needs at Waukesha County Technical College
May 21 Producers of VALPAK Coupons Trust KODAK Prepress Solutions to Drive Automation at New Manufacturing Center
May 18 Best Practices, New Solutions for Growth Featured During Kodak’s Network Symposium at AIIM ON DEMAND Exposition and at Upcoming Graphic Users Association Conference
May 17 Kodak’s Kevin Joyce Joins NAPL Board of Directors
May 16 Kodak Customers to Share Best Practices, Learn about Latest Industry Trends and Solutions at Annual Graphic Users Association Conference
May 15 Kodak’s Jeffrey Hayzlett Authors Chapter in New Book on Marketing Leadership
May 14 Kodak Outlines Secrets to Marketing Success with Combination of New Digital Print Applications and Business Tools at New Marketing Summit
May 10 Kodak Shares Insights on Successful Brand Transformation at CMA National Convention and Trade Show
May 7 Kodak Adds Digital Flexo Printing Plate to Packaging Solutions Portfolio through Agreement with MacDermid Printing Solutions
May 4 Kodak Appoints Dale Patterson to Lead Packaging Segment
May 4 Kodak Showcases Expanded Solutions Portfolio at FTA Forum
May 4 Expanded KODAK Flexographic Plate Portfolio Offers Printers Full Range of Choices
May 3 Kodak Features Solutions and Expertise to Help Print Buyers Meet Customer Expectations at 7th Annual PINC Show
May 3 KODAK Scanners Capture Honors at AIIM 2007
May 3 Kodak Showcases Continuous Inkjet Printing Technology for Economical and Flexible Personalization at MAILCOM 2007
April 23 The Marek Group Solves Color and Black & White Digital Print Needs with Trio of KODAK Solutions
April 20 Kodak Preparing Non Process Plate Technology for Newspapers
April 20 Organización Editorial Mexicana Goes Digital with Thermal CTP
April 20 Kodak Highlights New Solutions at NEXPO to Help Newspapers Cut Time and Costs While Better Serving Readers and Advertisers
April 17 KODAK NEXPRESS M700 Press Wins ON DEMAND Best of Show
April 17 Franchise Services, Inc., and Kodak to Offer the KODAK NEXPRESS M700 Digital Color Press to Sir Speedy and PIP Printing Franchisees
April 16 New KODAK PRINERGY Workflow System Version 4 is Production Hub for Conventional and Digital Print Businesses
April 16 New KODAK Solution Lets Consumers Scan a Lifetime of Memories
April 16 New KODAK MARKETMOVER Targeted Sales Module Helps Digital Printers Grow Business in Specific Vertical Markets
April 16 Kodak Establishes i1800 Series with New Production Scanner
April 16 KODAK i600 Series Scanners Expand Features, Add Upgrades
April 16 KODAK Web-to-print Solutions with Integrated, Automated Workflow Make it Easy and Cost Effective to Move Print Business Online
April 16 Kodak and Canon Extend Alliance into Digital Color Printing Space with New KODAK NEXPRESS M700 Digital Color Press
April 16 Kodak and NSi Partner to Offer AutoStore’s Embedded Client for the KODAK Scan Station 100
April 16 Kodak Showcases Growth through Digital Innovation at AIIM ON DEMAND Conference and Exposition
April 16 Expanded KODAK NEXPRESS Platform Offers Powerful Choices to Customers for Digital Printing Growth
April 16 Advanced Versions of KODAK DARWIN VI Authoring Tool Debut at AIIM ON DEMAND
April 13 Kodak and Design2Launch Speakers at Upcoming FUSE Conference
April 13 Kodak's Document Imaging Business Creates New Sales Director Position for Its US&C Region
April 12 Kodak’s One Magazine Earns Gold Award from the League of American Communications Professionals
April 10 Kodak Highlights New Solutions for Document Management, Digital Print and Workflow at AIIM ON DEMAND Conference & Exposition
April 9 KODAK Microzone Publishing Solution Drives Growth for Newspapers
April 5 Six Newspaper Printers Migrate to KODAK Thermal Digital Solutions to Meet Quality and Deadline Demands in Competitive Market
April 4 Metropolitan Fine Printers Wins Kodak Best Stochastic Printing Award for Second Straight Year
April 3 Kodak Donates TRENDSETTER 800 III QUANTUM Platesetter and PRINERGY EVO Workflow System to California Polytechnic State University
March 28 KODAK i1860 Scanner Captures GCN Best of FOSE 2007 Honors
March 23 Kodak Focuses on Helping Customers Increase Profitability through Digital Printing Solutions at the National Postal Forum



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