Why does the print industry need a unified workflow?

The industry is in the midst of dramatic change. Competition is stiff, and margins are shrinking. Most printers have responded with a two-sided approach: reducing labor through automation and cutting waste throughout the operation; as well as implementing new systems and adding new service offerings to differentiate themselves. Examples include adding digital print capabilities and digital asset management. 

Each new system adds a level of complexity, and each tends to live on its own, with a disconnected workflow that is a kind of “island of automation.” The various systems don’t exchange information and can’t be centrally controlled.

The purpose behind the KODAK Unified Workflow solution is to bring all these systems together and create a single cohesive workflow—one comprehensive solution that integrates and unifies the many aspects of business and production, color and data. 

It can change the way your business operates. It can support your growth into new service offerings and new markets. It can transform the way you interact with print buyers and specifiers, and fundamentally improve the way they perceive you and your business. A KODAK Unified Workflow solution is defined by four main areas: